Prime Minister Narendra Modi has launched a campaign today by way of a Tweet on Jan Andolan for COVID-19 Appropriate Behaviour.
Significance
The campaign has been launched in view of the upcoming festivals and winter season as well as the opening up of the economy during COVID-19 pandemic.
Launching a ‘Jan Andolan’ campaign for COVID-19 appropriate behaviour, the PM made the appeal to people to follow social distancing norms and expressed confidence that the fight against the pandemic will be won.
Jan Andolan campaign: Key Highlights
The campaign includes region-specific targeted communication in high case-load districts, simple and easily understandable messages to reach every citizen.
Dissemination throughout the country using all media platforms, banners and posters at public places involving frontline workers, and targeting beneficiaries of government schemes.
The campaign also involves putting up of hoardings, wall paintings, electronic display boards in government premises, the involvement of local and national influencers to drive home the message, running mobile vans for regular awareness generation, audio messages, pamphlets and brochures for awareness
It would also involve seeking the support of local cable operators for running COVID messages and coordinated media campaign across platforms for effective outreach and impact.
The campaign is aimed to encourage people’s participation or a Jan Andolan.
It endeavours to be a low-cost, high-intensity campaign with the key messages of ‘Wear a mask, follow physical distancing and maintaining hand hygiene’
A concerted action plan will be implemented by Central government ministries, departments, state governments and Union territories.
The campaign would also seek the support of local cable operators to run COVID messages and coordinated media campaign across platforms for effective outreach and impact.