Beetel Landline and FLiX have roped in Indian cricketer Ravichandran Ashwin as its brand ambassador for its products across categories. He will be responsible for endorsing the company’s products and services through advertising campaigns and several other promotional programmes.
Puneet Gupta, Flix, said, “We are really excited about joining hands with the very diversified bowler and cricket Champion – R. Ashwin. He is a legend in the field of cricket and is well known among the millennials for his vigor, mettle and conviction which complements our brand’s core values too. We see this partnership being tremendously successful – #ItsaMATCH. The focus of our marketing strategy is to identify with the masses of India and R Ashwin is a popular Indian icon. ”
“I am thrilled to join the Beetel and FLiX Team. Personally, I have always been passionate about gadgets and emerging new tech trends. In sync with my interests and brand’s passion for technology, this collaboration will go a long way,” Ashwin said.
