The latest advertisement of Tanishq, featuring Sayani Gupta, Alaya F, Neena Gupta and Nimrat Kaur, had failed to impress a section of internet users who have jumped in to ask for another boycott.

In the ad, the actresses can be seen talking about what Diwali means to them and how are they going to celebrate it this year, given the pandemic.

The advertisement urges people to celebrate Diwali safely and refrain from bursting firecrackers, and this seems to not liked by some people.

A section of Twiteratti have demanded for another boycott asking why should anybody tell how to celebrate a festival.

Meanwhile, Karnataka MLA and BJP National General Secretary CT Ravi slammed the company for trying to ‘advice Hindus’ how to celebrate their festivals. He also stated that companies should not ‘lecture’ about refraining from bursting crackers.

“Why should anyone advice Hindus on how to celebrate our festivals? Companies must focus on selling their products, not lecture us to refrain from bursting Crackers. We will light lamps, distribute sweets and burst green crackers. Please join us. You will understand Ekatvam (sic),” he wrote, flagging the ad.

Earlier, another advertisement by Titan Group’s Tanishq Jewellery featuring an interfaith married couple has received severe backlash on Twitter, with ‘#BoycottTanishq’.

More than 17,000 people tweeted with the hashtag calling for a ban on the advertisement and a boycott of the jewellery brand.

The advertisement, which was released on 9 October, shows a Muslim family preparing a traditional Hindu baby shower for their pregnant Hindu daughter-in-law.