Google: According to Reuters, Google will limit election-related queries from Bard and AI-based searches. The US Presidential election in 2024 is a critical event, and the Alphabet company made this announcement ahead of time.
Global Election Dynamics
While the US election attracts attention from around the world, other countries also need to focus on 2024. A number of countries, including South Africa and India, are preparing for national elections. Google wants to pay closer attention to how AI might affect these elections. It suggests a change towards the more responsible application of AI in political settings. Facebook’s parent company, Meta, has already made a decision. It had previously barred advertisers in regulated industries and political campaigns from utilising its new generative AI advertising products. This action is a component of a larger initiative to guarantee accountability and transparency in digital advertising.
AI’s Role in Crafting Political and Social Ads
Using AI and other digital techniques, advertisers can create or modify political, social, or election-related ads on Facebook and Instagram. Nonetheless, they must now make the same disclosure. On the other hand, in August, Elon Musk‘s social media platform X declared a policy change. Political advertising by candidates and political parties is now permitted in the United States. After outlawing political advertisements globally in 2019, this is a reversal. In preparation for the US election, X also intends to strengthen its elections and safety teams.
Global AI Regulation Challenge
These advancements coincide with the global government’s struggle to regulate AI. Misinformation spreading is still a major problem. The driving force behind this is the European Union (EU). Regulations requiring Big Tech companies to properly label political advertising have been introduced.
Unveiling Funding Origins in Political Advertising
This covers revealing the sources of funding, specifics of spending, and targeted elections. By taking these steps, we can ensure that there is fairness and transparency in the digital sphere. It is especially important as countries get ready for big elections.
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