Gozoop has roped in Sushil Anantharaman as the media director. Previously, he was associated with Hansa Cequity as the associate director.
Anantharaman has a detailed understanding of media planning and buying. Anantharaman has also worked with agencies like Madison, PHD, Maxus, Carat.
“Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just human beings, should also be ready to evolve and constantly keep learning. The digital-first and integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry,” Anantharaman said.
“Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched forced when coupled with our existing creative capabilities,” Naqvi added.
