DLF: Indians purchased properties in just 72 hours during the pre-formal launch sales of a premium residential estate in Gurugram valued at about Rs 7,200 crore. The largest real estate developer in India, DLF, said on Monday that, due to high demand from end-users and investors, including NRIs, the project (DLF Privana South) in Gurugram sold all 1,113 of its premium flats for Rs 7,200 crore in just three days after it was pre-launched.
DLF’s project details
The new property is located in Gurugram’s Sectors 76 and 77 and spans 25 acres. Spread across 7 towers, it has 1,113 opulent units, including 14 penthouses and apartments. Each flat would have around 3,500 square feet in size. The cost of the flats varied from Rs 6.25 crore to Rs 7.5 crore. Penthouses range in price from Rs 11 to 14 crore. The new project will be a component of “DLF Privana,” a larger development spanning 116 acres. The cost per square foot of the sale was Rs 18,000.00.
What did the company say?
“DLF Privana South is the latest addition to our esteemed portfolio of luxury residences. The swift pre-launch sellout serves as a testament to the increasing demand for high-rise luxury developments by DLF, delivering the highly aspirational DLF lifestyle. To discourage bulk bookings, each buyer was allotted only one unit, with about 25% of the sales coming from Non-Resident Indians (NRIs), and a booking amount of ₹50 lakh, as opposed to the industry standard of ₹10 lakh,” said Aakash Ohri, Joint Managing Director and Chief Business Officer, DLF Home Developers Ltd.
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