Uber Shikara: Uber has taken a significant leap from land to water by launching its new Shikara services on the iconic Dal Lake in Srinagar, Kashmir. Known for revolutionising urban transportation, the company is now embracing eco-tourism by blending traditional Kashmiri heritage with modern convenience. This innovative step allows both tourists and locals to experience the charm of Shikara rides—a quintessential part of Kashmir—with just a few taps on their smartphones.
Uber Shikara: A Seamless Blend of Tradition and Technology
Dal Lake, often referred to as the jewel of Srinagar, is a magnet for travelers worldwide, thanks to its serene beauty and the iconic Shikara boats. With Uber Shikara, visitors can now book these rides digitally, bringing the enchanting experience of gliding across Dal Lake into the modern era. The service offers convenience, safety, and affordability, making it an attractive option for exploring the lake's breathtaking surroundings.
Empowering Local Communities
This initiative is not just about convenience; it’s also a step towards empowering the local community. By partnering with Shikara owners, Uber provides them with a sustainable income source while promoting eco-friendly tourism. Traditional boat operators now have access to a broader audience, ensuring their livelihood aligns with the growing demand for digital services.
Enhancing the Tourism Experience in Kashmir
Tourism is the backbone of Kashmir’s economy, and innovations like Uber Shikara are poised to give it a significant boost. According to Deeba Khalid, Deputy Director of Tourism Kashmir, “Dal Lake is an iconic place, and tourists from around the world dream of experiencing a Shikara ride. This initiative not only meets the expectations of modern travelers but also enhances their convenience through digital bookings and payments.”
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