Inspirational Stories: Masoom Minawala Mehta, one of India’s first influencers or content creators, made history at the current Milan Fashion Week by becoming the country’s first creator to walk the runway as a showstopper. She also walked for Vaishali S, the first female designer from India to present a collection at the prestigious event. While Minawala is well-known for her accomplishment, this article is entirely about her.
The Rise of Masoom Minawala
At the age of 19, Minawala launched a start-up before becoming a well-known blogger. She used to sell Chinese-imported shoes, but the venture was tragically unsuccessful after just one year. The influencer, who comes from a Mumbai family of jewellers, has a diploma in fashion styling from the University of the Arts in London. She wed Shailin Mehta, an Antwerp-based diamond trader, in 2016. Initially, Minawala established a fashion website called Miss Style Fiesta where she offered advice on the most recent fashion developments.vWith the rise of social media, she began vlogging and saw a significant increase in traffic across all platforms. With a staff of 15 full-time workers managing the Masoom Minawala brand online, she currently has over 1.2 million Instagram followers.
Masoom Minawala’s Global Impact and Philanthropic Ventures
The fact that she has worked with more than 500 brands worldwide to date gives one an idea of the scope of her global influence. Additionally, Minawala has started an initiative called Empowher to support female entrepreneurs and is an active angel investor in several early-stage start-ups. The non-profit campaign #SupportIndianDesigners, which was launched during the COVID-19 pandemic, is another one of her projects. Although Minawala’s career graph shows the content creator is ahead of her time, she is still working to democratise fashion. She is presently the host of Masoom Takes Fashion Week, a self-produced social media-only reality series. Minawala has been sharing intimate information about the Milan and Paris Fashion Weeks through the uploading of educational movies to Instagram and YouTube. Notably, she attended Milan Fashion Week for the fourth time in a row this time.
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