Inspirational Stories: Indian businesswoman Chinu Kala is the brains behind Rubans, a cutting-edge line of costume jewellery that has swept the fashion industry off its feet. She started her business career as a self-taught jewellery designer and has come a long way since then. She is from a small hamlet in India. Some of the top superstars in the world, such as Blake Lively, Kendall Jenner, and Beyonce, have been noticed wearing her collection of exquisite and reasonably priced accessories.
Chinu Kala’s Rubans and the Rise of Affordable Style
The costume jewellery company Rubans sells a variety of stylish and reasonably priced accessories. Chinu Kala established the company in 2013, and since then, both celebs and fashionistas have come to love it. Statement necklaces, stacking bracelets, and cocktail rings are some of Rubans’ best-selling items. India-born, self-taught jewellery designer Chinu Kala launched her own company, Rubans, in 2013. She was raised in a tiny village and had a lifelong passion for fashion and design. She relocated to Delhi to pursue her goal of becoming a designer after completing her education. She quickly recognised, though, that it would not be simple. She had trouble finding employment in the cutthroat fashion industry without any professional design background. Unfazed, she made the decision to launch her own jewellery company. Her initial collection, which included brightly enamelled items, was influenced by the traditional Indian craft of meenakari.
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Rubans and the Fashion Empire of Chinu Kala
The well-received collection assisted her in making Rubans a name to keep an eye on. She has since produced a great deal more gorgeous collections, each one becoming further well-liked. Today, superstars like Blake Lively, Kendall Jenner, and Beyonce frequently appear wearing Rubans fake jewellery, making it one of the most coveted brands in the world. Chinu mentioned during a Vogue interview that she first developed a liking for jewellery as a young child. She frequently stole clothes from her mother’s wardrobe and tried them on. She later experimented with creating her own jewellery as a result of this early passion. She started selling her works to nearby boutiques after educating herself the fundamentals. Chinu introduced Rubans in 2009 with a modest assortment of hair accessories. Fashionistas instantly adopted the line, and soon it was available in upscale shops like Harvey Nichols and Selfridges. Rubans has a cult following among celebrities and fashion influencers nowadays and is sold in more than 50 countries. Chinu stays faithful to her roots even if her brand has evolved significantly since its modest beginnings. She continues to create each piece manually, working closely with her staff to make sure that each is flawless. Rubans has become a popular choice for both red carpet appearances and everyday wear thanks to her dedication to quality and style.
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