Inspirational Stories: Sanjeev Juneja had always imagined a company that specialised in herbal goods created utilising cutting-edge techniques in the world of today’s high-flying ecommerce entrepreneurs managing businesses with multimillion dollar values. He began his career in 2008 and is currently leading two profitable businesses, Divisa Herbal Care and SBS Biotech Unit II. It’s a bit weird that a 38-year-old, low-key, first-generation businessman from Chandigarh started out in a one-room office and walked from store to store to promote his goods.
From Obscurity to FMCG Mega-Deal
Until he made news by selling a six-year-old hair care brand in one of the biggest deals in the nation’s FMCG sector in recent memory, Sanjeev Juneja was a relatively unknown individual. Emami purchased Kesh King from Juneja for Rs 1,651 crore, more than five times the company’s annual revenues. The company’s sales in 2014–15 totaled Rs 300 crore, growing at a compound annual growth rate of more than 60%. By Juneja The first two years were challenging as Juneja visited several stores, persuading merchants to stock his goods and engaging directly with customers. Juneja first operated from a small office in Ambala, a town close to Chandigarh. He made the decision to establish a cutting-edge plant in Himachal Pradesh knowing that the success of Ayurveda would demand high-quality goods. India’s Kesh King, an Ayurvedic hair care company, has just released its first ever commercial following a significant acquisition by FMCG company Emami, based in Kolkata.
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Sanjeev Juneja’s Unconventional Path to Success
The debut of “Kesh King” in 2009 was Mr. Juneja’s most notable achievement. Everyone knew the name “Kesh King,” which has been identified as a top brand in the hair oil market. Without investing millions of dollars in market research or hiring consultants from Indian Institutes of Management, Juneja developed his line of products. He accomplished this without using any flashy advertisements or holiday sales offered by online retailers. While Juneja also offered products for sale online at a modest discount and Kesh King was active on social media, the latter only had a phone number for customers to call for customer service. In addition to Kesh King, numerous additional goods for the pain, skin, and health markets are also produced under strict quality control requirements. Examples include Dr. Ortho, Roop Mantra, Sachi Saheli, and More Power. Dr. Ortho is the answer to many different kinds of physical pain. Kesh King teamed up with star Huma Qureshi and Bollywood director Imtiaz Ali for a new television ad. The plot of the new Kesh King advertisement, which has an aspirational look and feel, depicts Huma as a troubled housewife whining to her husband about her falling, lifeless, and dull hair and her grief over everybody, including her husband, being oblivious to her agony of having awful hair. As the husband explains Kesh King to her, its advantages, and helps her manage her unruly hair, Kesh King portrays itself as a company that not only fixes hair problems but also mends relationships.
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