The political atmosphere in the state is buzzing as the Haryana Assembly Elections 2024 get closer. Social media has emerged as a potent tool in today’s digital age, leading to many conjectures on its expanding impact on elections. Elvish Yadav, a social media sensation with a sizable fan following, is one name that sticks out in Haryana. Can his presence shape the election’s outcome?
Rising Influence of Elvish Yadav Amid Controversies
Due to his constant involvement in controversy, Elvish Yadav has amassed a growing number of social media fans. Elvish Yadav’s Instagram handle has an astounding 16.5 million followers, while his YouTube channel has over 15.4 million subscribers. After winning Bigg Boss OTT 2, he became extremely popular and became one of the most well-liked influencers. When he was seen on stage with the former Haryana chief minister, Manohar Lal Khattar, there were also whispers of political connections. Despite the widespread rumours that he may be backed by powerful politicians, no official endorsements have been released to the public.
Social Media’s Role in Shaping Elections
Popular YouTuber Samdish Bhatia disclosed prior to the 2024 Lok Sabha elections that a number of politicians had contacted him, offering substantial money in exchange for interviews to increase their profile. Bhatia, however, turned these proposals down because he wanted to keep complete editorial control. This is in line with the growing practice of politicians using social media influencers to reach voters.
During the 2019 Lok Sabha elections, social media became a key player. Facebook alone saw over 220 million interactions related to the elections, while Twitter recorded 5.4 million election-related tweets. Instagram, too, was flooded with political posts, emphasizing the platform’s impact on political discourse.
Will Elvish Yadav Influence Haryana’s 2024 Elections?
90 members of the state’s legislative assembly will be chosen in the Haryana Assembly elections, which are set for October 5, 2024, with results on October 8, 2024. Elvish Yadav’s social media following is still expanding, but it remains to be seen if this influence will have a major impact on the results of the elections.
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