IND vs SL: Star Sports, the official broadcaster, and Disney+ Hotstar are finding the India vs. Sri Lanka Series to be a total disappointment. Even though the first T20 match took place on Tuesday, the series has received little advertising support. Several brands were solely advertised in the series by Star Sports. Match-1 of the IND vs SL liveStreaming on Disney+ Hotstar was an absolute failure. Disney Star will lose about Rs.200 crore on the series, according to reports.
Broadcasters to suffer loss during IND vs SL series
It’s important to note that the broadcaster gives the BCCI a rights fee of 60.01 Cr for each match in the series. However, they will only be able to recover 30 to 40% of these costs from advertising, affiliate sales, and subscription.
For the first series of 2023, both the sponsoring on-ground and the on-air advertising are seeing declines. In addition to losing their jersey partner MPL before to the commencement of the series, this new downfall is becoming a concern for BCCI.
A official anonymously said “1st series after new year always has been below-par. As most of the advertisers, agencies shy away from investments. But what is happening with this series is unprecedented. Just imagine, not even 1 single advertiser was their on Hotstar in 1st T20. Even on LIVE Broadcast only 15-20% inventory is sold.”
BCCI has lost several partners in last few months
The overall pattern plainly shows that marketers’ interest in the bilateral series is declining. In the previous six months, BCCI lost three significant sponsors. The domestic rights of BCCI, which were owned by PayTM, were transferred to Mastercard. Byju’s told BCCI earlier this month that it will leave before the agreement expires. Currently, MPL has also cancelled its sponsorship agreement with the BCCI.
The owner of Killer Jeans, Kewal Kiran Clothing Limited (KKCL), received the rights from the mobile game firm.
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