Virat Kohli: The ever-growing popularity of Indian batsman Virat Kohli is unmatched. Very few cricketers have this kind of reach worldwide as him. It won’t be wrong to say that he is the face of cricket right now.
And this popularity reflects in his brand deals charges. When Ashneer Grover metaphorically revealed how much Kohli charges for a single advertisement, everyone was perplexed, yet no one was shocked.
After all, the batsman himself has become a brand. And now another international brand has signed him as their brand ambassador. The world-renowned eye care prescription lenses brand Essilor has collaborated with Indian cricketer Virat Kohli.
Virat Kohli: Your New Eye Therapist
Essilor has signed Virat Kohli as the Indian brand ambassador of the company. This partnership will include Kohli featuring in multi-media campaigns of the eyewear brand. We will see some advertisements soon.
The Country Head for Essilor South Asia, Narasimhan Narayanan, was delighted with the new arrangement. He stated that the acquisition of Indian Star is a statement that the brand thrives and is committed to innovation and quality.
He further stated that Virat’s population would raise awareness about clear and healthy vision among different demographics of the country. Narasimhan was excited about this new start and considered it an exciting chapter in the company’s history.
Delighted For The New Project
Even the former Indian skipper was excited about the project and said he is delighted to be associated with such an esteemed brand. He stated that Essilor had been revolutionizing vision care in France and worldwide.
“Being an Essilor brand ambassador has educated me and allowed me to know more about vision care and how each lens is different to address individual vision needs.” The Indian cricketer stated.
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