Google Ad Manager on which many large websites depend to sell display ads was down for three hours on Thursday. It has affected the ad revenue of the major publishers during the crucial holiday period. In the evening, Google Ad Manager’s problems were resolved and made available again.
Google Ad Manager Outage affects large News Website , they lose thousands of Dollars an hour
Sources said that major News Websites i.e. New York Times, Washington Post, Wall Street Journal and Los Angles Times had been affected and lost thousands of Dollars an hour , as it came during a key period when advertisers promote holiday deals.
Google Tweeted “We apologize for the inconvenience”
The following day, in the evening, Google apologised for the inconvenience in a Tweet after resolving the problems and reinstating Google Ad Manager.
The lack of competition has left publishers with few back-up options to Google Ad Manager
According to the sources, publishers have few alternatives to Google Ad Manager due to a lack of competition, and lawmakers in the US are working on legislation to curb Google’s market dominance. Google has acknowledged that it has a plenty of competition and refutes claims that its prices are anticompetitive.
Ads continued to run on Google services like YouTube throughout the outage.
Industry insiders described the interruption as “a real economic loss.”
Texas and other states have filed antitrust lawsuits, and they claim:
“Google has paid customers back in the past for specific service-related complaints. Thursday’s outage is a P0 incident, the highest priority classification for issues, and after two hours, some service started returning. Ad Manager has about 90% share of the US market for ad-serving software which publishers embed on their Websites”.
Lawsuits adds, “Virtually every significant website makes use of GAM (including e.g. USA Today, ESPN, CBS, Time, Walmart and Weather.com)
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