Google: AI may already be replacing workers at Google, according to a report. In May, Google declared that a “new era of AI-powered ads” will begin. Citing sources briefed on the plans, the story states that Google expects to “consolidate staff, including through possible layoffs.” With some of its new AI capabilities, Google may strive to “optimise” the corporation internally.
Google might be replacing Ad sales jobs with AI
AI may already be replacing workers at Google, according to a story from The Information. According to the story, which quotes sources briefed on the plans, Google aims to “consolidate staff, including through possible layoffs, by reassigning employees at its large customer sales unit who oversee relationships with major advertisers.”
The article claims that the positions are being eliminated because Google’s latest AI tools have automated them. According to the story, during a department-wide Google Ads meeting last week, there was an apparent announcement of a forthcoming restructuring.
Google launched a “new era of AI-powered ads” in May, introducing a “natural-language conversational experience within Google Ads, designed to jump-start campaign creation and simplify Search ads.” Google said that its new artificial intelligence (AI) could “generate relevant and effective keywords, headlines, descriptions, images, and other assets” after scanning your website. This means that the Google Ads chatbot functions as both a sales expert and a designer.
Who will be affected?
A significant portion of Google’s 30,000-person ad division, or over 13,500 employees, were reportedly dedicated to this type of sales job as of a year ago, according to the study. Not every one of these 13,500 employees will be impacted, and those who are may not even be let go; instead, they may be moved to different departments inside Google. The extent of Google Ads’ major restructuring should become clear shortly.
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