Mercedes Benz: Mercedes-Benz has announced its participation in the next Consumer Electronics Show (CES) 2024, which is due to take place in Las Vegas from January 9th to January 13th, with the aim of setting new standards in automotive technology. The well-known automaker is getting ready to reveal a number of technological advancements, such as the Concept CLA electric sedan, an upgraded AI-powered virtual assistant called Mercedes-Benz User Experience (MBUX), and a camouflaged prototype of the highly anticipated all-electric G-Class. Read on to learn more.
Mercedes Benz at CES 2024
With the release of the upgraded MBUX virtual assistant, Mercedes-Benz hopes to completely transform the experience of interacting with a vehicle. The latest version promises a more immersive and natural interaction with the vehicle by integrating artificial intelligence. The ‘Hey Mercedes’ voice assistant is given a whole new visual dimension by the system, which was created in partnership with Unity Technologies and uses high-resolution game-engine graphics.
With the introduction of the Concept CLA, a four-door electric sedan with a sporty coupe style, in North America, Mercedes-Benz is expected to enthral viewers. With an astounding range of more than 750 kilometres, the Concept CLA gives us a peek of what the luxury automaker has in store for electric vehicles in the future. This unique model serves as a sneak peek at Mercedes-Benz’s planned lineup of entry-level cars, which will include both ICE and electric variants.
Mercedes-Benz will debut a disguised prototype of its all-electric G-Class, heightening the anticipation. There is a great deal of excitement about the G-Class, and the electric version is anticipated to exceed performance and sustainability standards.
What is CES?
Consumer Electronics Show is referred to as CES. The Consumer Technology Association (CTA) hosts the trade show every year. The event is a renowned technology gathering that showcases the most innovative commercial and consumer solutions.
Tech businesses from all around the world come to CES to showcase their latest hardware and software offerings. Companies that produce, develop, and supply hardware, content, technology delivery systems, and other consumer technology products are featured in the show.
Up until the late 1990s, the performance was held twice a year in New York City, starting in 1967. It now takes place in Las Vegas in January.
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