Asus has kicked off the expansion of its retail chain in East India, the brand has opened the very first ROG exclusive store in Patna which is the second store of the brand in East India Zone. The new store is the first store of the brand in the city other than the 2 already existing AES stores. Now the brand has 8 store in Bihar and 13 ROG exclusive stores across India.
The new ROG exclusive store showcases ROG PCs, all-in-one PCs, laptops and consumer notebooks. It also boasts an experiential zone for the gamers community. It also gets a gaming area solely dedicated to showcase the latest ASUS ROG products. Interested customers can experience the real joy of gaming on the latest ROOG Strix Scar 16. The brand has also created an online web portal where gamers can book their slot free of any charge to play games at ASUS stores.
All the 13 ROG exclusive stores in the country is equipped with free gaming zones for gamers to experience the high-end gaming laptops. The brand also has plans to start similar service to the other big retail stores, one of which was recently started at some selected Vijay Sales retail stores.
“During the start of 2022, we envisioned to add at least 20 stores every quarter and take the total number to 300 stores by the end of the year. We are elated to announce our first ROG store in Patna today. We believe that the momentum is high and soon we will be able to achieve the milestone in terms of retail expansion in India. To cater to the needs of every market, we are not only targeting Tier 1 cities but also penetrating Tier 2 and Tier 3 cities to establish as many touchpoints and give comfort and accessibility to our customers. I am sure that the customers will appreciate the offerings and experience of the ROG gaming zone at the store.” Says Arnold Su, vice president of Consumer and Gaming PC, System Business Group, ASUS India.
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