YouTube Shorts: The short form video feature on YouTube, similar to TikTok, has been developed over the course of two years. The process of monetizing such content is set to start, and the producers will receive a portion of the profits.
Starting in early 2023, YouTube Shorts-focused creators who have at least 1,000 subscribers and 10 million Shorts views over a 90-day period are eligible to apply to join the platform’s revenue-sharing programme. According to Amjad Hanif, vice president of creative products at YouTube, the new partners “will enjoy all the benefits our programme offers, including the many ways to make money like adverts on long-form and Fan Funding.”
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The ad-revenue sharing programme on YouTube recently unveiled a new mechanism for creators to get paid for the views of their videos while also licencing music for their videos.
Here is how the Shorts ad-revenue sharing system will operate:
Ads pause between videos in the feed of YouTube Shorts. The money made from these advertisements will be combined each month and given to the people who made the short films. It will also be used to pay for the clips’ music licencing fees. They will keep 45% of the revenue from the total amount given to creators, which will be distributed based on their percentage of total Shorts views, as opposed to 55% for long-form videos under the basic YouTube Partner Program (YPP). The revenue split remains the same, no matter if they consume music or not.
In a June press release, Google bragged that YouTube Shorts has more than 1.5 billion monthly viewers who are logged in. TikTok, owned by ByteDance, has been competing with YouTube Shorts for market share. A year ago, YouTube introduced a $100 million fund for YouTube Shorts in an effort to encourage the production of short films. Under this programme, creators of popular videos may receive up to $10,000 each month.
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Users anticipate that under this new [commercial] model, which was created for long-term sustainability, the bulk of Shorts Fund grantees would make more money in the future. The revenue-sharing approach, which has boosted the creative economy and allowed creators to profit from the platform’s success, is what they’re focusing on more than a fixed fund.
The Super Thanks “tip-jar” option
The Super Thanks “tip-jar” option for Shorts is also being made available by YouTube in beta to “thousands of creators,” with a full deployment anticipated for next year. By purchasing, highlighted Super Thanks comments, viewers may express their appreciation for their favourite Shorts, and artists can communicate with their followers. Additionally, as part of its yearly YouTube BrandConnect event for marketers, the platform intends to link together brands and Shorts artists.
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