Viral Video: The Milan Fashion Week ended in a very unexpected manner, with models falling on the Runway. And no, this wasn’t something that was unexpected or a bad day for some time; but something that was pre planned and all about taking ‘fall fashion’ to a new level.
While the video starts with a Model who trips at the Runway gets up in no time. Initially it seems that this was an unfortunate incident and happend unexpectedly. But later the guests got a hint that the AVAVAV show which saw models falling down on the runway was some sort of art.
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Watch the viral Video of Models Falling down the Runway
This included happened at the recently concluded Fashion Week, where Beate Karlsson who is the creative director of Florence-based AVAVAV, designed her debut show in such a manners that all her models intentionally tripped while walking.
Beate Karlsson explains the Concept
The concept was further explained by Bête Karlsson and wrote, “ Like many others, I’ve craved money for the past year, everywhere I turn it’s part of the discussion. As a result, I want to look rich, feel rich and I want to take it to an outrageous level. And As silly as it may sound, I’ve enjoyed my fake wealth in this tough climate. I wanted to do a parody of a fashion show to go with the pathetic theme of this collection, and of fashion’s extreme superficiality, at a time when so many fake richness, but risk to fall down hard.”
She further wrote, “It’s so easy in this generation to fake and filter parts of our lives on social media, but all of this can go away so easily. Falling shows this. The fall makes you lose face when you hit the floor, reality catches you right there. And in the end, wanted to poke fun at the self-seriousness of the industry.”
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