Viral News: Recently, Rahul Krishnan, the co-founder of Bold Care, took to social media and shared a funny experience that went viral in no time. Famed for running some of the most viral marketing campaigns, Bold Care ran an ad featuring adult film star Johnny Sins and Bollywood actor Ranveer Singh. Now, Krishnan’s new anecdote adds another layer to the humor element of the brand.
Quick Feedback Request Raises Eyebrows
In an X post, Krishnan recalls how it amuses him “when this new condom manufacturer came into the Bold Care office with this big box of sample condoms and later that day just texted me and asked if I’d already tested the products”. Krishnan shared this weird encounter with his followers, “a new condom manufacturer came to our office today and gave me a huge box of samples at 2:30pm, then texted me at 5pm to ask if i tried them???”
Krishnan has taken to social media to explain that at the manufacturing facility, condoms undergo the most stringent testing regarding their assurance of quality. He then reassured his followers, “The condoms are testing rigorously at the manufacturing facility – there are multiple tests that they go through,” against the queries of curious users.
Manufacturer’s Eagerness Sparks Viral Reaction
But be that as it may, the manufacturer’s zeal to get feedback on the very same day tantalized social media users, and the post went viral as many thought the situation amusing and quite surprising. This playful interaction indeed speaks to the kind of balance Bold Care has struck since its inception: an ad strategy that has always balanced serious approaches to sexual health with humor.
Earlier this year, the company swept headlines away with a parody ad featuring Johnny Sins and Ranveer Singh embroiled in an over-the-top family row typical of a quintessential Indian soap opera. The ad received critical acclaim for its clever and impactful take on men’s sexual health. And as Bold Care has been leading the charge with innovative marketing, Ranveer Singh, co-owner of the brand, also tends to be the face for its brave new world of sexual wellness.