Viral Video: Finding the right job can be challenging, especially in a competitive market. Marta Puerto, a marketing manager from Madrid, faced this very challenge after being laid off. Despite numerous applications, she received mostly automated rejections and struggled to land interviews. Determined to break through the barrier, she took a unique approach: a creative video resume.
A Video Resume Goes Viral
watch the viral video here:
Instead of the traditional resume format, Puerto created a 1-minute, 42-second video titled “Meet Marta: The Movie.” This creative approach showcased her skills and personality in an engaging way. The video quickly went viral on LinkedIn, garnering over 60,000 likes and capturing the attention of hundreds of potential employers.
From 100 Likes to Interview Requests
Puerto initially expected only a few hundred views from her network. However, the video’s success surpassed her expectations. She received over 5,000 connection requests and was inundated with interview requests from various companies. Even recruiters who previously rejected her applications expressed interest in her candidacy.
Breaking Through the AI Barrier
Puerto’s story highlights the increasing difficulty of securing interviews in today’s job market. With rising layoffs and companies utilizing AI for resume screening, getting past automated systems can be challenging. Her creative video resume bypassed these barriers, allowing her to connect directly with potential employers.
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