UK: From Cadbury To Burberry, Famous Brands Under Threat Of Losing Royal Warrant After Queen’s Demise

UK: Since Queen Elizabeth II has passed away, “600” brands, such as Cadbury, Mason teas, Burberry raincoats, and Fortnum & Mason, will be required to withdraw their Royal Warrant from items and must now wait for King Charles III’s approval.
A royal warrant allows businesses to use the royal coat of arms on merchandise and in marketing in exchange for giving the royal family goods and services. The Queen’s death has nullified the warrant, which automatically expires upon the passing of the Royal who issued it.

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Condition To Continue Their Warrants

If the enterprises do not get the future monarch’s approval, they will have two years to remove the seal designating them as the sovereign’s favoured suppliers.

King Charles, the future king of Britain, had previously granted royal warrants to more than 150 brands in his capacity as the Prince of Wales.

Holders are entitled to display the appropriate royal arms

According to the Royal Warrant Holders Association, holders are entitled to “display the appropriate royal arms on their product, packaging, stationery, advertising, premises, and vehicles.”

Fortnum and Mason have had a long-standing and strong relationship with the royal family since since King Edward VII commissioned them to make the Royal Blend tea in 1902. They served as Queen Elizabeth’s designated grocers and provision merchants as well as the Prince of Wales’ designated tea and grocery merchants.

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The upscale London department store declared: “We are honoured to have served Her Majesty and the royal household throughout her life and to have held Her Majesty’s warrant since 1954”.

The Dubonnet wine-based aperitif, which was the principal ingredient in her preferred gin and Dubonnet cocktail, was one of the numerous products that benefited from their link with Queen Elizabeth.

Queen Elizabeth II, the monarch with the longest reign in British history, passed today at Balmoral Castle, her secluded Scottish vacation home, at the age of 96. The British people will get the opportunity to consider the Queen’s great life and contributions at her state funeral on Monday.

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